TAG Heuer News

TAG Heuer has become the first-ever Title Partner of the Monaco Grand Prix, a prestigious racing event that takes place on the streets of Monaco. This partnership marks a significant milestone in the history of the Grand Prix, which has been held since 1929.
The Partnership

• TAG Heuer will have a significant presence at the Grand Prix, with prominent trackside placement and display of its iconic Monaco watches throughout the paddock.

• A special logo has been created to celebrate this historic moment, which will be used across various touchpoints.

• This partnership strengthens the bond between TAG Heuer and the Automobile Club de Monaco, which dates back to 2011 ¹.

• Monaco is considered TAG Heuer's spiritual home, with a legacy of wins by iconic drivers such as Niki Lauda, Ayrton Senna, Lewis Hamilton, and Max Verstappen.

• TAG Heuer has been a partner of the Automobile Club de Monaco since 2011 and has been involved in previous Grands Prix in Monaco ¹ ².

• The Formula 1 TAG Heuer Grand Prix de Monaco 2025 will take place from May 23-25 at the Circuit de Monaco.

• This partnership coincides with Formula 1's 75th anniversary and LVMH's 10-year partnership with the sport