About us
WATCHDEAL – Personal Advice for Over 40 Years
Online since the 90s. Offline since 1981.
We are not a start-up. We come from Pforzheim.
Our Story
1981 we opened our first retail store for high-end collector’s watches as “Goldstadshop”. Founded by Hildegard und Bodo Breitsprecher. In the heart of Germany’s “Goldstadt”, home of German craftsmanship.
In the 90s we were one of the first watch dealers online. While others still mailed catalogues, we were already selling luxury watches on the internet.
1996 to 2004 we operated two boutiques in Miami Beach: on Lincoln Road and at Bayside Mall by the harbour. International experience you can’t google.
Since 2011 WATCHDEAL has been protected as a worldwide trademark. Since 1981 we are a KG with personal liability in Germany.
Today: Over 40 Years of Experience for You
We combine over 40 years of experience with a clear focus:
Swiss luxury watches. New models. From German authorised dealers. Fair prices. Shipping from Germany.
The Difference: Typical Online Shop vs. WATCHDEAL
| Typical Online Shop | watchdeal.de |
|---|---|
| Founded 2022 | Founded 1981 |
| Anonymous Ltd. abroad | KG with full liability in Germany |
| Chatbot, hold music, call centre | When you call, you reach a person with watch expertise |
| Unclear where the watch comes from | Only new Swiss watches from German authorised dealers |
| Promise 24h delivery | Honest delivery times: Some models in stock, others 4–5 weeks |
What This Means for You
Origin
Only new Swiss watches from German authorised dealers. With full international manufacturer’s warranty.
Security
Company based in Germany. Insured shipping with UPS.. No letterbox company abroad.
Service
Real advice from watch experts. By phone, WhatsApp or email. No bots, no scripts.
Experience
We helped build online watch retail. Since 1996. Over thousends watches sold.
You don’t buy trust. You earn it.
With us for over 40 years.
WATCHDEAL KG – Personal Advice for Over 40 Years
Questions about a watch or the process? Call us: +49 152 53731168
Or write us: hb@watchdeal.de
History of the Watchdeal KG
the Watchdeal KG was founded in 1984 as a stationary shop for high-quality collector's watches in the gold city of Pforzheim.
Already in the 90s Watchdeal went online in a future-oriented way and offered luxury watches on the internet.
In 1996 another store was opened in Miami Beach's famous pedestrian zone "Lincoln Road
and again 2 years later a branch in the shopping mall "Bayside" in the port of the cruise ships.
Our maxim today is to offer luxury watches online at a reasonable price, while still providing service, advice and security when buying watches.
The name WATCHDEAL was then registered worldwide as a brand name in the course of internationalization due to increasing online trade in 2011 and is therefore protected against misuse.
Luxury watches in online trade.
At Watchdeal.de you will find online high quality watches of the well-known European manufacturers.
A purchase on the Internet is a great sign of confidence. As a watch shop of the first hour, we can therefore guarantee you the good feeling of a safe purchase. Watchdeal.de is a limited partnership with personally liable owner and since 2011 also registered as international trademark.
Some customers may still remember our catalogues in landscape format.

The model Reference 6270 Rolex Daytona has also developed very interestingly. We sold this watch in the mid 90s for DM 52.000.- and now it was sold in 2018 for
€ 868,000. auctioned off. - not a bad investment !!
This model had its own reference number (6269 with round diamonds in the lunette and 6270 with baguette diamonds). Only 8 pieces were produced in total in 1985 for the Sultan of Oman - Qaboos Bin Said of Oman. Here you can see our former sales prospectus:
from 1997 we had our first store on Lincoln Road in Miami Beach and from 1999 we had our second store in the shopping mall "Bayside" in Miami

In 2004 we returned home to Germany for family reasons and dedicated ourselves entirely to the sale of
New watches with guarantee and from reputable sources.
So if you are thinking: "from whom do I buy my dream watch", the arguments price and trustworthiness should be in the foreground.
At Watchdeal KG you are right and you will not have any sleepless nights until your dream object arrives.
Hildegard Breitsprecher
CEO
watchdeal® shares your passion for watches